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Articles
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A Scientometric Review of Generative Artificial Intelligence Research in Tourism
Abstract: Background: With the rapid and widespread adoption of generative artificial intelligence (GenAI) in the tourism sector, scholars have examined this technology from multiple perspectives. However, a comprehensive and systematic overview of GenAI research in tourism remains lacking. Objective: This study aims to map the current research landscape, identify research hotspots, and trace the developmental trajectory of this emerging field using... [...] Read more
How CSR Shapes Reputation: A Culture-Moderated, Multi-Mediation Model of Image, Knowledge Creation, and Stakeholder Engagement in IT Firms
Abstract: This study examines the influence of Corporate Social Responsibility (CSR) on corporate reputation in Pakistan’s information technology (IT) sector, incorporating corporate image, knowledge creation, and stakeholder engagement as mediating variables, and organizational culture as a moderating factor. Drawing on stakeholder theory and the knowledge-based view, the study employs a quantitative research design using data collected from 302... [...] Read more
Green Employee Behaviour, Institutional Pressure, And Environmental Performance: A Moderation Analysis
Abstract: The increasing concerns about environmental degradation, environmental issues, and green employee behaviour have been attracting constant attention and pressure from business sectors, but the extent to which institutional pressures moderate the effects of green employee support and green job-induced stress on environmental performance has limited number of studies. The study sought to understand how the impact of institutional pressures on... [...] Read more