Search Engine Optimization (SEO) for your article

More than 50% of traffic to ICRP Publications comes directly from Google, Google Scholar, and other search engines. ICRP does everything possible to ensure that all research content is visible and high ranking in the search results of Google and other engines.

You can also play a crucial role in optimizing the search results for your article – helping people to find, read, and cite your work.

5 tips for increasing your article's search engine discoverability

1. Create a search engine friendly title

Include 1-2 keywords related to your topic

Keep your title short

2. Optimize your abstract

Place essential findings and keywords in the first two sentences of your abstract

Repeat your keywords 3-6 times

See below for an example of a well-optimized abstract.

3. Use keywords throughout your article

Include keywords in your title (1-2), abstract (2-3), and keyword fields (5-7)

Incorporate keywords in your headings too

Find specific keywords on Google Trends and Google Adwords keyword tools

Use keywords consistent with your field

Let keywords flow naturally and in a contextual way

4. Be consistent

Refer to author names and initials in a consistent manner throughout the paper

5. Build links

Link to your article across your social media, networking, and institutional sites

Encourage colleagues to link to your article